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Who is behind Singa

We’re Naia and Paulo, the founders of Singa Games! We’re not just game creators—we’re also parents to two little gaming pros, Ian and Noah. In our house, playtime is serious business, and our mission is simple: to create awesome games that bring everyone to the table, no matter their age!

How it started

The idea for Singa Games sparked in 2015 in sunny Singapore, where we lived for a few months. Ian was just 3 years old at the time, and our family time mostly meant playing with toys or games that were fun… but only for Ian! Then one day, a friend brought over a card game that we all got hooked on. Ian loved it, and we had a blast playing it too. Suddenly, game nights were all about that game—screens? Forgotten! Our house? Filled with laughter and excitement!

From that moment on, we were on a mission to find more games that sparked the same joy, but it wasn’t easy. After globe-trotting, living in different places, and trying every game we could get our hands on, we decided to create our own games to fill the gap.

Our rule? Simple: Make games fun for everyone, no matter their age! And as a bonus, each game should help you think, build social skills, and—most importantly—be totally awesome!

Why do we make our games

We believe games have the magical power to transform lives! When we play, we’re not just moving pieces around—we’re connecting with people, sharing laughs, and creating moments that bring us closer together. And the best part? Games can help kids develop some seriously tremendous skills!

Trust us, we know! We’ve been playing games with our kids since they were 2 years old, and it’s incredible what a difference it’s made. Games have helped them think faster, focus better, follow the rules, think strategically, and develop social skills!

Honestly, it’s wild how they’d rather play games with us than spend hours on iPads, video games, or mobiles. We’ve also noticed that they handle daily frustrations way better! Games have taught them that winning and losing are all part of the fun. They’ve become more resilient—a life skill they’ll carry forever!

Crafiting games for kids and adults!

Scoring joy, not just points!

Get to know the people who bring our games to the table!

The Strategist

Paulo Kaneta

He’s the brains behind Singa's strategy, but he’s not just a strategist—he’s also a game-creating wizard! With an Engineering degree from São Paulo University, an MBA from Carnegie Mellon, and a Master’s in Strategy and Leadership from London Business School, his resume is impressive. Still, what really lights him up is quality time spent playing games and munching on pizza.

He’s the brains behind Singa's strategy, but he’s not just a strategist—he’s also a game-creating wizard! With an Engineering degree from São Paulo University, an MBA from Carnegie Mellon, and a Master’s in Strategy and Leadership from London Business School, his resume is impressive. Still, what really lights him up is quality time spent playing games and munching on pizza.

As the proud dad of two little gaming dynamos and a tabletop game lover, he’s driven by a passion for building a company that reflects his core values: creating happier families, helping kids thrive, spreading joy, and, of course, having a blast while doing it!

He sums it up perfectly: “The ideal job for me is one that’s fun and meaningful. It’s a dream come true to develop something that’s not only enjoyable but also aligned with my passion for family connections!”

Partners

Singa Brazil

While Singa’s spark may have ignited in Singapore, the heart of this adventure truly took off in Brazil! After countless game nights filled with laughter, pizza, and endless ideas, seven friends decided to turn their passion for play into a business.

While Singa’s spark may have ignited in Singapore, the heart of this adventure truly took off in Brazil! After countless game nights filled with laughter, pizza, and endless ideas, seven friends decided to turn their passion for play into a business.
This diverse team—a mix of an entrepreneur, banker, lawyer, psychologist, engineer, communicator, and designer—embodies the essence of collaboration and creativity. At Singa Games Brazil (or Singa Jogos), diversity is at the core of everything we do, especially when it comes to creating games that bring people together.
Singa Games Brazil fuels our global expansion with fresh products and innovative ideas. Our mission is simple: to make the world better by connecting people and creating unforgettable, fun-filled moments for families and friends.
The Dreamer

Naia Hamasaki

Princesses, pirates, sheep, and aliens—anything can spark a game in her creative mind! With a degree in Law and a Master’s in Communication, she quickly realised that the world of fantasy and fun was her true calling.

Princesses, pirates, sheep, and aliens—anything can spark a game in her creative mind! With a degree in Law and a Master’s in Communication, she quickly realised that the world of fantasy and fun was her true calling.
As the brains behind game development at Singa, she brings her 15 years of globe-trotting experience across 7 countries into every creation—plus, endless games with her two little pros inspire her every day!
But creating games is only part of the fun. As Singa's CEO, she's also steering the ship and shaping the company’s future.
“There’s nothing better than spending nights laughing and playing with the ones we love. That’s what makes me want to create new games every day.”
Partner

Luiz

He is an economist with a MSc in Economics from Universidade Federal de Pernambuco, who worked 16+ years in a major energy company. During his corporate career he worked in so many different areas, doing so many different things, that it’s difficult to list them here.

He is an economist with a MSc in Economics from Universidade Federal de Pernambuco, who worked 16+ years in a major energy company. During his corporate career he worked in so many different areas, doing so many different things, that it’s difficult to list them here.
It took him another MSc, this time in Strategy and Leadership at London Business School, to get to know these amazing, somehow crazy people who took board and card games so seriously that they even founded a company to create their own stuff.
Then, taking part on the team was easy. As our go-to “do-it-all” person, he juggles a variety of tasks, but his main mission? To spread the joy of Singa Games around the globe! He’s our Channel Champion!
“After all, having my family and friends together around a table, having fun while learning new tricks is just pure joy, especially when you know you helped bringing those games to life”.
The Digital Guy

Fabricio Brasileiro

As an eternal child, having fun is a serious business for him. With 15 years of experience in technology, Fabricio brings a fresh view to potentialise the use of the technology to innovate in the off-line game industry.

As an eternal child, having fun is a serious business for him. With 15 years of experience in technology, Fabricio brings a fresh view to potentialise the use of the technology to innovate in the off-line game industry.
Adept at devising business strategies, expanding into new markets, and shaping global strategies, has consistently generated value and fostered growth in emerging countries while providing effective solutions to Fortune 500 and Global 2000 companies. Currently, he focuses on AI, contributing to IoT and digital transformation. Holds a Computer Engineering Degree and MSc in Cyber Security from Universidade de Brasilia, and an MSc in Strategy and Leadership from London Business School.

"I really believe in human connection, and being part of such a beautiful project to create better family relation is an amazing opportunity"

Together, we are heart of Singa.

Service

Monday to Friday: 8:00 to 20:00
Email: fun@singagames.co.uk

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